Convo Starters addressed one of the largest drop-offs in Hinge’s post-match funnel: conversations that never begin or start with low-signal messages (the "hey"s and "hi how are you"s). The work explored how AI could support users at this moment without taking over the conversation or undermining trust. I co-led interaction design and product strategy for Convo Starters, partnering closely with product, engineering, research, and data science to frame the problem, define experimentation strategy, and guide the feature from early exploration through MVP build. As one of Hinge’s first AI-forward features, this work also helped establish a reusable GenAI playbook, documenting the LLM product development process for future teams to reference. This feature is productized as of January 2026.

Convo Starters addressed one of the largest drop-offs in Hinge’s post-match funnel: conversations that never begin or start with low-signal messages (the "hey"s and "hi how are you"s). The work explored how AI could support users at this moment without taking over the conversation or undermining trust. I co-led interaction design and product strategy for Convo Starters, partnering closely with product, engineering, research, and data science to frame the problem, define experimentation strategy, and guide the feature from early exploration through MVP build. As one of Hinge’s first AI-forward features, this work also helped establish a reusable GenAI playbook, documenting the LLM product development process for future teams to reference. This feature is productized as of January 2026.