Despite Google’s vast array of shopping features on Search, it struggles to engage with the Global Youth (GloYo; 18-24 y/o in the US) demographic, who views Google as a utility but outdated and lacking innovation. Gloyo is the next wave of Google users, but Google does not cater to their needs. ‍This work took place within Google’s Shopping Lab, an exploratory space focused on imagining the future of shopping across Search and the broader Google ecosystem. While Google offered extensive shopping functionality, it was feeling increasingly disconnected from younger users. I contributed to early-stage exploration of new shopping experiences that prioritized visual immersion, expression, and trust. The work spanned multiple potential entry points across Google surfaces, with the goal of informing how shopping on Search could feel more intuitive, human, and culturally relevant over time.

Despite Google’s vast array of shopping features on Search, it struggles to engage with the Global Youth (GloYo; 18-24 y/o in the US) demographic, who views Google as a utility but outdated and lacking innovation. Gloyo is the next wave of Google users, but Google does not cater to their needs. ‍This work took place within Google’s Shopping Lab, an exploratory space focused on imagining the future of shopping across Search and the broader Google ecosystem. While Google offered extensive shopping functionality, it was feeling increasingly disconnected from younger users. I contributed to early-stage exploration of new shopping experiences that prioritized visual immersion, expression, and trust. The work spanned multiple potential entry points across Google surfaces, with the goal of informing how shopping on Search could feel more intuitive, human, and culturally relevant over time.