Lucid Monday is a producer-led music label operating at the intersection of sound, culture, and experimentation. The website needed to function as more than a promotional surface–it was intended to act as an extension of the label’s identity, communicating tone, credibility, and creative intent on its own terms. ‍I led creative direction and design for the site, working closely with the label to translate abstract values and aesthetic instincts into a cohesive digital system that could support both storytelling and future evolution. More information available upon request.

Lucid Monday is a producer-led music label operating at the intersection of sound, culture, and experimentation. The website needed to function as more than a promotional surface–it was intended to act as an extension of the label’s identity, communicating tone, credibility, and creative intent on its own terms. ‍I led creative direction and design for the site, working closely with the label to translate abstract values and aesthetic instincts into a cohesive digital system that could support both storytelling and future evolution. More information available upon request.